As in one other blog entry I made, a company called FWM Laboratories of Hollywood, Fla, leads the flock of companies likely involved in the lawsuit. The lawsuit states that these companies had gravely injured these powerful celebrities’s reputations because of the consumer fury that has resulted from these misleading marketing tactics – typically for the free trial supplements. Resveratrol is but one supplement that these aggressive online marketers have leveraged. They have also used similar video footage for other products such as colon cleansing, teeth whitening, cellulite and anti-wrinkle creams.

You can expect the once rapant surge of adsense ads flooding the marketplace to come to a dead stop because of this breaking news. This will be a welcome reprieve for the legitimate manufacturers of resveratrol supplements that have a lot of science and lab testing behind their products and don’t use the resveratrol free trial method. They have complained how this rash of unscrupulous vendors has dampened the market trust of consumers buying quality resveratrol products.

The end result will be beneficial for the resveratrol marketplace because there is so much ongoing resveratrol studies that interest and awareness will continue to grow in the long run, so ethical companies with good products will begin to thrive again.

As a consequence of the negative press, it has turned into a bit of a buzz kill for the legitimate producers of resveratrol supplements, that offer “pay for” products that often have solid research and proprietary formula behind their offerings. Sales have taken a drop for many of these resveratrol companies that have informative websites with clear contact details and return policies – not just a hyped up sales page with a lot of fine print.

The point to observe is that sharlatans and unethical opportunists always jump on the bandwagon to capture media driven interest initially to make short term profits. It emphasizes that a true interest and market for real products, that are manufactured under quality controlled conditions and even backed by independent labs and doctors/researchers, exists and will continue to thrive in the future.

Because of the inertia created by the voluminous research that is so compelling, scientists from a plethora of backgrounds are researching the attributes of this multi-faceted molecule and its health benefits. Consumers have been given quite a bit to doubt lately, because of the firestorm and backlash against unscrupulous marketers, but the ongoing studies and results of the efficacious properties that seem to be present in resveratrol should give any person, seriously interested in longevity and overall health, pause.

There is certainly more evidence pointing to resveratrol being a naturally beneficial molecule across a diverse landscape of human ailments, than skeptical criticisms warning people to be conservative or ask their physician? Many doctors are not even aware of resveratrol still, and if you haven’t noticed, many are not the healthiest creatures on the planet either! You should trust your own instincts and do your own reading about the potential benefits and make your own decision to try a legitimate resveratrol product.

If in doubt, buy a bottle or package from an established website that sells their own brand or other reputable brands. Remember – you get what you pay for …. so the free trials with the $89/recurring billing is definitely going to be more expensive and more aggravating judging from the comments left on this blog and others recently.

The company in question is FWM Laboratories of Hollywood, Fla., with their main product being Resveratrol Ultra. The company has been given an F rating by the BBB and has several legal suits pending. Considering it is only a 1 year old company with this much bad press, portends a likely quick demise.

Most of the consumer outrage occurs because the small print of the free trial deal states that the trial period commences immediately upon applying online and completing the form – not when the product is shipped or even delivered. In evitably consumers are billed the $90 order fee even before they have had a chance to try the product or experience any results.

On top of that, this notorious company makes it difficult for consumers to cancel their orders or get credited back. It is amazing that the company hasn’t had their merchant acount revolked from the banks providing them their merchant credit card accounts with all of the chargebacks?

The celebrities are extremely unhappy about their names been associated with these products as well and are proceeding aggressively against this company to stop the abuse.

Not all companies offering product samples are nefarious. Many offer legitimate products and offer 24 hour customer service and toll free numbers to their customers for simple cancelation. Market Health, sells a resveratrol product called Resveratrol Select in a proprietary blend which includes green tea – a powerful antioxidant. They have been in business for 7 years and offer 24/7 customer service support. If people don’t want to continue using their products, they refund promptly – consumers have easy and clear access to deactivate at any time.

The most important part of the article really is about avoiding companies with limited sales and hazy manufacturing history. If there is no clear way of communicating directly with the company behind the sales promotion then it is better to avoid these altogether and save yourself the aggravation.

read the full article here: http://www.businessweek.com/magazine/content/09_32/b4142000175800.htm