Resveratrol

Today, press releases by Oprah & Dr OZ’s companies state that Oprah and Dr Oz have launched over 50 lawsuits against companies promoting products using video clips from the Oprah show to suggest that these huge celebrities are endorsing the brands using this tactic.

As in one other blog entry I made, a company called FWM Laboratories of Hollywood, Fla, leads the flock of companies likely involved in the lawsuit. The lawsuit states that these companies had gravely injured these powerful celebrities’s reputations because of the consumer fury that has resulted from these misleading marketing tactics – typically for the free trial supplements. Resveratrol is but one supplement that these aggressive online marketers have leveraged. They have also used similar video footage for other products such as colon cleansing, teeth whitening, cellulite and anti-wrinkle creams.

You can expect the once rapant surge of adsense ads flooding the marketplace to come to a dead stop because of this breaking news. This will be a welcome reprieve for the legitimate manufacturers of resveratrol supplements that have a lot of science and lab testing behind their products and don’t use the resveratrol free trial method. They have complained how this rash of unscrupulous vendors has dampened the market trust of consumers buying quality resveratrol products.

The end result will be beneficial for the resveratrol marketplace because there is so much ongoing resveratrol studies that interest and awareness will continue to grow in the long run, so ethical companies with good products will begin to thrive again.

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